Would you like your doctors receiving advertisements while viewing your medical records? What about advertisements geared specifically to what type of records they were studying? Scared? Maybe you should be.
San Francisco startup Practice Fusion is offering organizational software for doctors and medical professionals in exchange for being able to stream ads tailored to their patient's files, hoping the new medium will perform better than ads in traditional media.
Google and Microsoft are getting into the act as well, and promise free programs with no advertisement at startup, with the possibility of their addition in the future.
Shouldn't the doctors not be distracted while reviewing your latest CT scan? One would only hope so.
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